Google Search undergoing 'fundamental' shift towards more tailored, personalized results — but will that hurt discovery?

With the growing commercial use of AI, the platforms we use daily are becoming more and more customized. When a social media platform recommends the best content for you, it’s distilling out things that you don’t like — providing you with that infamous echo chamber effect. Of course, this isn’t constrained solely to social networks. Google Search uses AI, as well. In fact, the tech giant has just announced that it’s adding several “intelligent” recommendation features to its original product, with a focus on what it calls “longer [search] sessions,” that span multiple days. Read MoreGoogle Search undergoing ‘fundamental’ shift towards more tailored, personalized results — but will that hurt discovery? was written by the awesome team at Android Police.