The internet has changed a lot since its inception, moving from static websites to the dynamic place we’ve come to take for granted today. While emails may look fancier today than they did 30 years ago, they’ve still been very limited so far as user interaction goes — you can click a link to visit a site, but that’s about it. Enter: “dynamic emails.” Google first introduced them to developers as AMP for email, with plans to roll out broadly last year. Read MoreGmail’s dynamic emails make the service more interactive with AMP was written by the awesome team at Android Police.
Accelerated Mobile Pages, or AMP for short, has been a controversial project at Google since it was initially announced. The lack of any opt-out mechanism, poor cross-browser compatibility, and Google’s de-prioritization of AMP-less sites in search results are all major problems. However, the platform might improve in the coming months, as AMP is will no longer be fully under Google’s control.
You can find the long explanation at the source link below, but to summarize, AMP will no longer be completely controlled by Google. Read MoreGoogle shares control of AMP with the development community was written by the awesome team at Android Police.